Launching a digital product is a significant achievement for any new company, brand, or organization. However, development is only the beginning; the next crucial steps involve effectively marketing and advertising the product. To ensure success, it is vital to gain exposure, raise awareness, and attract a core audience to engage with and use your product. Social media has emerged as one of the most cost-effective and impactful tools for promotion and exposure. With millions of users worldwide spending countless hours on platforms like Facebook, Instagram, Twitter, and YouTube daily, social media offers an unmatched opportunity to reach potential customers. These platforms provide a low barrier to entry and can deliver a high return on investment (ROI) when a well-thought-out strategy is implemented. Embracing social media as part of your marketing arsenal is essential for maximizing your product’s visibility and achieving your outlined business goals.
TikTok
Most popular among 10-19 year olds
TikTok is a social media platform where users can create, share, and discover short videos. In April 2024, TikTok became the 4th most popular social media platform with 1.58 billion worldwide monthly active users.
- Average daily usage: 95 minutes
- Age group breakdown:
- 25% of users are 18-24
- 30% of users are 25-34
- 19% of users are 35-44
- 13% of users are 45-54
- 14% of users are 55+
- Gender breakdown:
- 55% of users are female
- 45% of users male
Most popular among 25-34 year olds
Facebook is the most popular social media platform that allows its users to share photos, videos, music, and text status posts. It currently has a total of 3.07 billion active monthly users.
- Average daily usage: 30.9 minutes
- Age group breakdown:
- 23.0% of users are 18-24
- 31.1% of users are 25-34
- 20.2% of users are 35-44
- 12.0% of users are 45-54
- 7.6% of users are 55-64
- 6.1% of users are 65+
- Gender breakdown:
- 43.2% of users are female
- 56.8% of users male
YouTube
Most popular among 15-25 year old
YouTube is a video-sharing website that makes it easy to create, upload, and share videos with an audience. Owned by Google, it is the second-largest search engine platform and has over 2.5 billion monthly active users with over 1 billion hours of video content viewed each day.
- Average daily usage: 48.7 minutes
- Age group breakdown:
- 15.5% of users are 18-24
- 21.3% of users are 25-34
- 17.5% of users are 35-44
- 12.5% of users are 45-54
- 9.2% of users are 55-64
- 9.2% of users are 65+
- Gender breakdown:
- 45.7% of users are female
- 54.3% of users male
Most popular among between 18-34 year olds
Instagram is a social media app that allows users to share photos and video content with followers. Owned by Facebook’s parent company, Meta, it currently has 2 billion active monthly users.
- Average daily usage: 33.1 minutes
- Age group breakdown:
- 8% of users are 13-17
- 30.8% of users are 18-24
- 30.3% of users are 25-34
- 15.7% of users are 35-44
- 8.4% of users are 45-54
- 1.8%of users are 55-64
- 1.2% of users are 65+
- Gender breakdown:
- 48.2% of users are female
- 51.8% of users male
Most popular among 18-34 year olds
WhatApp is a messaging app that allows users to send messages, make calls, and share content. Also, owned by Meta, the platform has 2 billion monthly users.
- Average daily usage:38 minutes
- Age group breakdown:
- 19% of users are 15-25
- 27% of users are 26-35
- 20% of users are 36-45
- 17% of users are 46-55
- 13% of users are 56+
- Gender breakdown:
- 46.1% of users are female
- 53.9% of users male
Snapchat
Most popular among 13-34 year olds
Snapchat is a social media app that allows users to share drawings, pictures, videos, and text with connected friends. The platform currently has 800 million monthly users.
- Average daily usage: 30 minutes
- Age group breakdown:
- 19.7–20% of users are 13-17
- 38.1–38.5% of users are 18-24
- 23.4% of users are 25-34
- 14% of users are 35-49
- 3.8% of users are 50+
- Gender breakdown:
- 54.8% of users are female
- 44.8% of users male
X (formerly Twitter)
Most popular among 18-24 year olds
X is a social media platform that allows users to microblog by sharing images, videos, and short messages with up to 280 characters. In 2022, Twitter was purchased by Elon Musk and was taken private and rebranded to X (formerly Twitter). Current estimates estimate that X has over 368 million monthly active users.
- Average daily usage: 34.1 minutes
- Age group breakdown:
- 2.4% of users are under 18
- 34.2% of users are 18-24
- 36.6% of users are 25-34
- Gender breakdown:
- 39.1% of users are female
- 60.9% of users male
